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http://lib.osau.edu.ua/jspui/handle/123456789/4410| Title: | THE ROLE OF COMMUNICATION AND BUSINESS REPUTATION IN ANTI-CRISIS MANAGEMENT |
| Authors: | Zamlynskyi V., Zamlynska O. |
| Keywords: | crisis management, communication, business reputation, corporate culture, risk direction, business efficiency, optimization of business process, risk management, anti-crisis measures, crisis contact database |
| Issue Date: | 2020 |
| Publisher: | Cognum Publishing House |
| Citation: | UDK 339.97:338 Zamlynskyi V., Zamlynska O. The role of communication and business reputation in anti-crisis management. The 9th International scientific and practical conference “Scientific achievements of modern society” (April 28-30, 2020) Cognum Publishing House, Liverpool, United Kingdom. 2020. Р.278-284. |
| Abstract: | In a crisis situation, the risk of business communications arises at the same time as the increase of social, economic, political and other contradictions can be characterized by both orderliness and structure, as well as uncertainty and chaos. The question is, what should you invest in difficult times? We need a set of strategic measures that will allow you to transform business and channels of information dissemination, communication with employees, clients, trying not to harm, but rather to improve their business reputation and financial results, especially if the business is set up on-line. |
| URI: | http://lib.osau.edu.ua/jspui/handle/123456789/4410 |
| Appears in Collections: | Замлинська Ольга Володимирівна |
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