THE ROLE OF COMMUNICATION AND BUSINESS REPUTATION IN ANTI-CRISIS MANAGEMENT

Abstract

In a crisis situation, the risk of business communications arises at the same time as the increase of social, economic, political and other contradictions can be characterized by both orderliness and structure, as well as uncertainty and chaos. The question is, what should you invest in difficult times? We need a set of strategic measures that will allow you to transform business and channels of information dissemination, communication with employees, clients, trying not to harm, but rather to improve their business reputation and financial results, especially if the business is set up on-line.