DSpace logo
Please use this identifier to cite or link to this item: http://lib.osau.edu.ua/jspui/handle/123456789/4074
Title: MATHEMATICAL METHODS FOR EVALUATING THE EFFECTIVENESS OF ADVERTISING IN AGRICULTURAL PRODUCTION
Authors: Danilenko О., Smolenskya L., Мovchan Т.
Keywords: psychological influence, economic effect, models, logistic curve, agrarian sphere, quadratic dependence, differential equation
Issue Date: 2020
Publisher: Konya food and agriculture university
Citation: Danilenko О., Smolenskya L., Мovchan Т. Mathematical methods for evaluating the effectiveness of advertising in agricultural production. IV International Eurasian Agriculture and Natural Sciences online Congress (October 30-31, 2020), Konya food and agriculture university (KGTU). Turkey, 2020. р.383-389.
Abstract: Successful financial activity of agricultural enterprises significantly depends on their advertising campaign. The article investigates the method of assessing the effectiveness of advertising in agricultural production as a type of psychological impact on the consciousness and behavior of potential consumers. It is noted that different models of influence are used in the process of developing modern agricultural advertising products. The system of the main factors influencing efficiency of advertising in the agrarian sphere, their ways of calculation and the economic meaning are considered. Article provides examples of usage the mathematical methods for assessing the effectiveness of advertising in agricultural production, which provide opportunities to timely use tools to improve the effectiveness of advertising levers in the activities of agricultural enterprises.
URI: http://lib.osau.edu.ua/jspui/handle/123456789/4074
Appears in Collections:Смоленська Лідія Іванівна

Files in This Item:
File Description SizeFormat 
Смоленська.pdf1,05 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.