MATHEMATICAL METHODS FOR EVALUATING THE EFFECTIVENESS OF ADVERTISING IN AGRICULTURAL PRODUCTION

Abstract

Successful financial activity of agricultural enterprises significantly depends on their advertising campaign. The article investigates the method of assessing the effectiveness of advertising in agricultural production as a type of psychological impact on the consciousness and behavior of potential consumers. It is noted that different models of influence are used in the process of developing modern agricultural advertising products. The system of the main factors influencing efficiency of advertising in the agrarian sphere, their ways of calculation and the economic meaning are considered. Article provides examples of usage the mathematical methods for assessing the effectiveness of advertising in agricultural production, which provide opportunities to timely use tools to improve the effectiveness of advertising levers in the activities of agricultural enterprises.