THE IMPACT OF THE DIGITAL ECONOMY ON THE HOUSEHOLD SECTOR IN UKRAINE

Abstract

The purpose of this article is to investigate the impact of the digital economy on the household sector, which serves as a key economic actor in Ukraine’s economic system. The subject of the study is the role of households in the country’s economic development and the integration of digital economy elements into this process. Theoretical perspectives focus on the patterns of interrelation between the development of the digital economy and the functioning of the household sector. Based on the methodology for assessing the state of the household sector, this study explores the influence of the digital economy on the financial behavior of economic agents. The analysis confirms the need to incorporate digital economy elements into the functioning of households, with particular emphasis on the necessity of implementing digital technologies in rural households.