INNOVATIVE APPROACHES TO MANAGEMENT IN THE AGRICULTURAL SECTOR: CHALLENGES AND PROSPECTS OF DEVELOPMENT IN THE CONDITIONS OF THE MODERN MARKET

Abstract

The modern agricultural sector is in conditions of constant transformations caused by both internal and external challenges, such as climate changes, growing competition on world markets, as well as the introduction of the latest technologies. In these conditions, effective management becomes a decisive factor for ensuring sustainable development and competitiveness of agricultural enterprises. Management in the agricultural sector is faced with the need for quick adaptation to new realities, the search for optimal management solutions and resource provision. Innovative approaches to management, in particular the use of information technologies, automation of production processes and digital solutions in the field of monitoring, planning and resource management, are becoming a driving force for increasing production efficiency. Such technologies allow not only to optimize costs, but also to increase productivity and quality of products, which is of crucial importance in the conditions of a changing market.