THE OPTIMIZATION OF THE STRUCTURE OF PRODUCTION AND DISTRIBUTION OF AGRICULTURAL GOODS BY SUBURBAN ENTERPRISES OF ODESSA

Abstract

In the article are proposed the ways of the optimization of the structure of production and distribution of agricultural goods by suburban enterprises of Odessa. Urgency of research in the ways to develop these areas caused by a significant concentration of efforts to satisfy the ever growing needs of the urban area, paying a particular attention to commodity issues that primarily cover the agricultural domain. Also a significant challenge is to enhance the competitive capacity of products in the suburban agricultural sector and its producers in domestic and foreign markets. The aim of the article is to develop the optimal structure of production and distribution of goods in agricultural sector, which will increase the overall efficiency and competitive capacity of suburban agricultural enterprises. The subject of the research is a set of theoretical, methodological and applied aspects of management on production and sales of agricultural goods in suburban agricultural farms. The optimization of the assortment of commodities as part of the marketing complex is based on identifying of general trends in the development of this field of knowledge, determining its optimal parameters based on economic and mathematical modeling. The project on distributive policies of suburban farms for 2014 is developed from the economic mathematical model of the optimization of the structure of production and distribution of agricultural farming goods. It is based on the use of its own marketing network as the main channel of commodity sales. It was economically founded the expediency of detected results by identifying the profitability of functioning of suburban agricultural enterprises in 2014.